Valerie Graham Photography wanted a fun, girly, hand-drawn feel of a logo that best represented her style of photography. I worked on several options incorporating swirls, damask, and patterns. Most importantly it had to be recognizable in black and small to go on client photo proofs.
Bioinformatics at UNCC hired me to design a t-shirt and create a logo to go on the front. They wanted something modern, and "Bio" and "informatics" to flow as one word but to have some differentiation.
I researched The Tech Fellows competition’s website (Geek Squad), and was noticing how personal and friendly the vernacular was. After all, customers coming to use thier site are less likely to know all the technical language. Customers just want thier computer fixed! Once I started getting ideas on how to revamp the website, it gave me ideas on how to redesign the logo. I wanted the new logo to be about helping the customers with technology.
First you need a name for a company. So we looked at names of bakeries for inspiration and decided on
Taylor Bakes.
We bounced ideas off each other and she wanted it to be fun, modern, simple, and colorful, yet muted; To relate to her style of baking. I created a simple silhouette of a cake with fun textures and colors, while keeping it modern.
I started with deciding on what letterforms to use, lowercase letters of AAF are more interesting because with the uppercase it is too easy just to connect the cross bars. Advertising is usually on TV screens, monitors, banners, magazines, which all have the shape of a rectangle. Turning the rectangle made it a more appealing shape to put behind the letterforms. My color scheme came from thinking about how advertising is to get people’s attention.
I researched what other department and clothing stores have for logos, and I noticed most are simply typographic. The style of this new hip logo shows that Marshall’s is in with today’s fashion. Shoppers look for color and personality, which this new logo has. To put some flare into the logo, a personalized wing-dat replaced the apostrophe. The highlight of the green wing-dat adds some spunk. The colors chosen are due to readability and trying to keep with what is standard for stores’ logos without be mundane.
