Lowe’s Spring Homepage
Lowe’s Spring Homepage
Lowe’s Spring Homepage bottom
Lowe’s Spring Twitter design
Inspired by the beauty and new life of spring, these designs showcase organic, lifeful and textural ways of mixing photography with illustration for the spring campaign. When possible, the main hero promotion will be grouped with a how-to video to give the customers a better way to experience the products. Towards the bottom of the homepage, customers will see the most up-to-date facebook feed for facebook.com/lowes and have the ability to use their zip code to view relevant garden tips and weather for their area to further better their experience.
Spring homepage design is currently on Lowes.com.
Inspired by the beauty and new life of spring, these designs showcase organic, lifeful and textural ways of mixing photography with illustration for the spring campaign. When possible, the main hero promotion will be grouped with a how-to video to give the customers a better way to experience the products. Towards the bottom of the homepage, customers will see the most up-to-date facebook feed for facebook.com/lowes and have the ability to use their zip code to view relevant garden tips and weather for their area to further better their experience.
Spring homepage design is currently on Lowes.com.
Collaborating with a team of designers, copywriters and front-end developers we were able to come up with sleek designs for 2010’s holiday season. One of my focus’s was to create a holiday-ready home landing page to gear customers into getting their homes ready for the upcoming holidays. Most people lack the ability to visualize what is possible with interior design. I wanted to make it easier and show a before and after picture as the main image that animated back and forth to show what a difference paint and new mirrors on the wall can do. I worked with a copywriter to create a new Prepare Your Home for Holiday Guests article and article template to give customers easy tip ideas to get their house ready for guests. I also created a holiday related error page and facebook profile pic.
Visit Lowe's Prepare Your Home for Holiday Guests article >
Working with a senior designer I made weekly updates to the main rotating images and promotional areas. The top of the page gives fall inspiration ideas while subtly promoting products. I also created a fall related facebook profile pic.
Lowe’s Children’s Corner was a fun redesign to work on. My inspiration came from looking at children’s websites, which had bright colors and animation. I was able to work with a front end developer in getting the "Spin & Shop" to spin through the product categories, as a fun and different way of presenting products.
Visit Lowe’s Children’s Corner >
The goal of the new Lowe’s shipping page was to combine pages of shipping information into one place. I worked with a information architect on wireframes and a content strategist on how to organize the content. During the holidays, there was a shipping countdown to help customers visualize how many days they had left to get it by Christmas Eve by different shipping options.
Visit Lowe’s shipping page >
The Sanctuary at Costa Grande is an expensive waterfront community on the coast of Texas. Inspiration came from the print materials that were previously outsourced and websites of their competition. Since it is a new community, photography of the area will be the main selling point.
Among my first projects at Waterfront Communities, Inc., was to redesign their websites for waterfront communities in the Southeast. The print materials were previously outsourced, so I transferred the identity into the web. First, I looked in housing magazines to find development’s ads for the website urls. As I was bookmarking websites, I started noticing trends that interested me. These websites are selling expensive waterfront communities, with the general audience being well-off and over 50. So they need to look the part. I wanted each website to be distinct, but have general similarities. All of the websites to have large interchanging pictures for the audience to get a feel of the area.
Inspiration came from the print materials that were previously outsourced to Bright Yellow Jacket and websites of their competition. Cutter Bay is an expensive waterfront community on the coast of North Carolina. With the prospective clients coming from up north, having the temperature listed at the top will become an attraction. I created an area for interchanging pictures to showcase the beauty of the area, impressive renderings of the community, and add some life with stock lifestyle photography.
Among my first projects at Waterfront Communities, Inc., was to redesign their websites for waterfront communities in the Southeast. The print materials were previously outsourced, so I transferred the identity into the web. First, I looked in housing magazines to find development’s ads for the website urls. As I was bookmarking websites, I started noticing trends that interested me. These websites are selling expensive waterfront communities, with the general audience being well-off and over 50. So they need to look the part. I wanted each website to be distinct, but have general similarities. All of the websites to have large interchanging pictures for the audience to get a feel of the area.
Emails were a great way to promote potential customers to visit the new community. Who would not want an almost free weekend at the beach?
With the main clientele being near or at retirement age, showing that Texas is now the second place to retire is a good selling point. Especially to those who main have not thought of Texas as a great place to retire.
UNCC’s College of Computing and Informatics was long overdue for a site redesign. Using UNCC’s new header as a starting point for inpsiration and other university’s college pages, I reorganized content and created areas of interest.
People today are concerned with the environment and their health/fitness, which the greenway system combines. I believe that most people in the Charlotte area are not aware of greenways and/or their full potential. The photographs that I took of the greenways inspired my color palette for my signage system, ad campaign, and web design. I wanted everything to have a natural feel to further accentuate the greenways improving things naturally. The greenways can mean different things to different people. The greenways can be a space for quiet reflection, social hot spots or paths that connect us all. My purpose is to improve, advertise, and gain more funding for the greenways to build a better community.