People today are concerned with the environment and their health and fitness, which the greenway system combines. I believe that most people in the Charlotte area are not aware of greenways and/or their full potential.

The photographs that I took of the greenways inspired my color palette for my signage system, ad campaign, and interactive/web design. I wanted everything to have a natural feel to further exenterate the greenways improving things naturally. The greenways can mean different things to different people. Some might be concerned about exercising," Enjoy your workout", relaxing and getting away from the hustle and bustle, "Rejuvenate your body, mind & spirit", or just getting out of their � acre lot, "Explore your extended backyard". The greenways can be a space for quiet reflection, social hot spots or paths that connect us all. My purpose is to improve, advertise, and gain more funding for the greenways to build a better community.

Size: Magazine ad 8.5" x 11" and billboard