People today are concerned with the environment and their health and fitness, which the greenway system combines. I believe that most people in the Charlotte area are not aware of greenways and/or their full potential.

The photographs that I took of the greenways inspired my color palette for my signage system, ad campaign, and interactive/web design. I wanted everything to have a natural feel to further exenterate the greenways improving things naturally. The greenways can mean different things to different people. The greenways can be a space for quiet reflection, social hot spots or paths that connect us all. My purpose is to improve, advertise, and gain more funding for the greenways to build a better community.