Among my first projects at Waterfront Communities, Inc., was to redesign their websites for waterfront communities in the Southeast. The print materials were previously outsourced to great graphic design firms in the area. So I had a lot of inspiration to pull from, I was basically transferring the identity that was created into web. I have actually surprised myself in how good things are turning out, and I am getting great feedback.
First, I looked in housing magazines to find development's ads for the web addresses. As I was bookmarking my favorite developments' websites, I started noticing some trends and items that interested me. These websites are selling expensive waterfront communities, with the general audience being well-off and over 50. So they need to look the part.
I wanted each website to be distinct, but have general similarities. My ideas were for all of the websites to have an area for large interchanging pictures and I will add a favicon (icon beside the web address, that shows up in your bookmarks).
